The WeRin project is led and coordinated by Science-to-Business Marketing Research Center (S2BMRC). Residing within the Münster University of Applied Sciences (MUAS) in Germany, the S2BMRC is recognised worldwide for its approach to Science-to-Business Marketing. The centre has more than 30 team members and researchers and has developed knowledge, models, and tools in entrepreneurship, university-business cooperation, innovation, and technology transfer.
The S2BMRC, under the leadership of Prof. Dr. Sue Sue Rossano-Rivero, is delighted for the opportunity to represent the WeRin project in front of the European Commission and coordinate the consortium throughout the project activities. Jun. Prof. Dr. Sue Rossano-Rivero originally from Mexico is currently the leader of the research line Science-to-Business at the Science-to-Business Marketing Research Centre of MUAS. Dr. Rossano Rivero is an academic entrepreneur who actively engages with business and society for knowledge transfer and the generation of resources for the university. In the last 5 years, she has generated more than €800,000 in external funding for FH Münster. She has initiated and established the gender dimension in the Science-to-Business Marketing Research Centre, which has changed the focus and understanding of topics such as University-Business Cooperation, Innovation, Networking, and sustainable entrepreneurship ecosystems. Dr Rossano-Rivero is an expert on entrepreneurship and value creation by fostering interaction between science, industry, and society. Her expertise focuses on the entrepreneurial and networking behaviour of academics, scientists, and students as a way to transfer knowledge to business and society.
